The e-Magazine is all about relationship marketing. And it is offered locally as a free community service.
When first starting out in practice more than 25 years ago, I soon realized if I was going to rely upon “friends” to refer patients and to grow my practice, sooner than later I would go broke.
Most agree to grow their practice, one needs to educate their patients. That’s the easy part. In contrast, I wanted to connect to the thousands of local residents, healthcare professionals, local businesses and organizations in my community who I didn’t yet know.
I wanted to focus on ways to connect to my local community in order to establish relationships that were mutually beneficial.
That was the challenge!
That is what the e-Magazine is all about, relationship marketing.
In other words, since I can do for them, in return, they do for you (ie refer patients, provide stage-time to pressent to organization members, etc).
This is an area we will focus on strongly during training and one-on-one support.
- Updated: February 26, 2004
